The GLAAD, Gay & Lesbian Alliance Against Defamation, website is very proactive in wanting to change the way gays and lesbians are represented in the media. The heading of the website states "words & images matter." The website's mission is to change people's hearts by creating positive images of gay, lesbian, bisexual and transgendered individuals in the media.
People can follow them on Twitter, Facebook, Flickr, and YouTube. The outlets of networking involve more people, which in the field of media is many times our goal. Although it is a website focused on sexual orientation, there are "snapshots" of Spanish language media and another about communities of African Descent. The website as a whole represents many different diverse groups.
For people working in the area of mass media, this website is an example of a constructive way to encourage media industries to not shed negative light on a diverse group of people. The site is bright, colorful, and happy, showing that it does not take protests or force to change people's perspectives. All areas of mass media are able to look at a website whose PR and Advertising departments are showing positive images of diverse groups, writers who are choosing not to bash those disagreeing with their views, but to write in a positive light. This website is a great exemplar of the way things could be if people did not focus on the negative.
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