Tuesday, February 23, 2010

Courtney Goforth- Diversity

My website is for the Native American Journalists Association, or NAJA, that is based in Norman, Okla., on the University of Oklahoma's main campus. The organization was established in 1984 as the Native American Press Association. After six years, the organization changed their name to better reflect their principal goals and inclusion of radio and television.

The mission statement on the site presents that "It's primary goal is to improve communications among Native people and between Native Americans and the general public." It also provides that part of its purpose is to increase representation of Native American journalists in mainstream media and it encourages high standards of professionalism, ethics and responsibility to be attained by mainstream and tribal media outlets.

This site is an important tool for those working in all areas of mass media because it is a great source for professionals in media to learn, stay informed and provide feedback to the Native American community. The media can learn the culture and be introduced to their perspective on issues and remain aware of any concerns they have. Also, this site is an informative source to the media about any initiatives, proposals or suggestions about serious topics that are being discussed. Most importantly, the media can provide feedback to issues if they are staying well-informed of what is happening in their culture.

Diversity in our culture can be representative in mainstream media, if all areas and professions of the mass media take advantage of informing and educating themselves on cultures that are sometimes looked over.

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