Journalistic writing requires a new level of care when choosing politically correct terminology. When writing narratives, short stories and poetry, one reserves the right to use their own voice. Colloquial speech and slang are used by the author to provide personality to their story. When writing for a publication, however, writers are held to higher standards because their words reflect a group. An individual's opinions could damage the reputation of an entire corporation. The wrong choice of words could do more than hurt someone's feelings, but topple a media mogul. Learn from the Don Imus, and think before you speak (and write).
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