JMC 2033- Writing for Mass Media is a three credit hour course focused on the development of professional writing skills. The content of the class concentrates on the professions of public relations, advertising, broadcasting and print media, mainly focusing on the ability to serve different audiences through different media outlets. One of the main goals of the course is to improve writing, through teaching that writing is a process.
The class meets two times a week in a lecture setting, taught by Kathryn Jenson White, and two additional times in a lab setting, taught by a separate instructor. Quizzes are given at the beginning of every lecture over either media and news or language skills. There are three total exams including the final.
It is a requirement that all students pass the course with a minimum final grade of 69.5% to be admitted into the Gaylord College. The required textbooks are "Writing for the Mass Media," by James Glen Stovall, "Media Writer's Handbook," Fifth Edition by G. Arnold, "The Associated Press Stylebook and Libel Manual," and "New Directions in Diversity" by George Padgett.
Professor White uses lectures, quizzes and the textbooks to demonstrate the importance of a media's audience and the differences in each writing style. The lab instructor is similar to a writing couch. Their knowledge helps to improve individual's writing through developing a writing process of rough drafts, editing, rewriting and final drafts. Through this process, with the help of both Professor White and the lab instructor, professional writing in the media fields is learned.
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